Schwanhäußer Industrie Holding GmbH & Co. KG

Success through innovation

The Schwan-STABILO group operates world-wide and is wholeheartedly committed to the world of pens and pencils. In 1865 Gustav Schwanhäußer bought a company by the name of Großberger & Kurz. The company he renamed 'Schwan-Bleistift-Fabrik' has since become a group that enjoys international success and has remained in the family for five generations. Now named Schwan-STABILO Schwanhäußer GmbH & Co.KG, the company was converted into a holding company in 1996. In the 2006/2007 financial year the company had nearly 3,300 employees and generated a turnover of over €340m.

A keen interest in innovative products and production processes has always been central to the company's culture. Some of the now legendary examples include the first coloured copying pencil, which was introduced to the market in 1875. In 1927, the cosmetics division was born: the first eyebrow pencil was a huge success with the ladies. The launch of the "STABILO BOSS" highlighter in 1971 was equally spectacular. This "reading pen" remains the world's best-selling highlighter to this day.

STABILO has established itself as the "in-brand" of pen amongst young people all over Europe. The reason: STABILO products stand for design, trends and lifestyle. Whereas in the past the main focus was on the pens' technological features, such as the amount of ink and the line thickness, the needs and wants of those who write, highlight or draw with a STABILO are now central to product development from the very beginning. This results in innovative and high-quality products perfectly suited to modern lifestyles, especially to those of young people. /td>

Since the 1970s

Schwan-Cosmetics has been the private-label partner of all renowned cosmetics companies world-wide. From wooden eyebrow pencils to liquid eyeliner and mechanical contour or lipstick pens, all our colour cosmetics products are developed and manufactured exclusively for the international cosmetics industry; in other words we have no brand of our own. Team-oriented concepts, innovative products and first-class quality are the core principles of the successful 'fractal factory' principle.

Pens and pencils also play a central role at

STABILO-Promotion where they enjoy long-standing success as advertising materials. Thanks to the high quality typical for STABILO, they are ideally suited to winning customers' favour cost-effectively, yet individually. Our customer service includes extensive advisory services as well as custom-made products - so that you can be sure of making a good impression on your customers.

Deuter we have been manufacturing backpacks for more than 110 years. Already in the 1930s there was an early highlight with the Deuter "Tauern" backpack. At its time it was the measure of all things. The "Tauern" was also present when the Nanga Parbat was first conquered in 1953. About 20 years ago the Deuter think tank developed the meanwhile legendary and often copied "Aircomfort System" for a ventilated back. Many products add to this list - from the first bike backpack "Bike I" to the invention of the TÜV-GS (German independent testing and assessment services) certified kids carrier to the also TÜV certified backpacks with back protectors. Countless extraordinary well test results, published in (outdoor) magazines, confirm our products meet customers' needs and desires. Along with the practical experience of professionals on which we can rely in product development, and active outdoor sports people among our staff, we trust to set standards in the market now and in the future.