Still on target
“Fortunately, we’ve managed to maintain the high turnover levels of the
previous year in all business areas,” explained Schwan-STABILO Group Managing Director Dr Jörg Karas, “and every division has managed to maintain their leading position despite difficult conditions.” One explanation for the developments in the different fields is the fluctuation of trends, products and individual markets. In the Cosmetics business, the major brands normalised after last year’s boom. In the writing instruments sector, the new creative techniques hand lettering and bullet journaling gained even more fans but failed to reach the hype achieved by last year’s adult coloring trend. The booming passion for hiking in Germany had a positive effect on the Outdoor division.
“We can count on the variety of our company portfolio,” concluded Sebastian Schwanhäusser, but added as a reminder: “Digital transformation in all its forms, even more pronounced individualisation of society and Asia as a growth market are still gaining momentum. That’s why the only way to guarantee our progress is by cultivating promising fields at an early stage.”
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