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The Schwan-STABILO Group

Schwanhäusser Industrie Holding

The internationally active company group – with three independent business areas: Cosmetics, Writing Instruments and Outdoor – has over 5,000 employees worldwide and recently achieved a total turnover of 713.5m Euros. Active customer orientation, innovative products, flat hierarchies, short decision-making processes and a great deal of freedom in day-to-day work are characteristic of our company culture.


As a leading private label manufacturer of cosmetic pencils and products worldwide, Schwan Cosmetics counts numerous internationally renowned cosmetics companies among its customers. Since the first eyebrow pencil in 1927, innovative developments from the house of Schwan Cosmetics have had a lasting influence on the industry.

Writing instruments

STABILO International is one of the leading manufacturers of writing instruments in Europe and continues to set standards for writing, colouring, drawing and highlighting – such as with the STABILO BOSS, with over 2 billion highlighters sold worldwide.

STABILO Promotion Products is a member of the national and international advertising industry. The company has the right writing instrument for every target group and every type of advertising, with European STABILO brand-quality.

Outdoor – Deuter Sport

Deuter Sport is a successful outdoor equipment specialist based in Gersthofen. Deuter is a pioneer and market leader in the production of backpacks. Intensive cooperation with extreme athletes and mountain sports experts creates the foundation for trend-setting innovations, such as the stretchable Exosphere sleeping bag.

Outdoor – ORTOVOX

ORTOVOX Sportartikel stands for sophisticated mountain sports products such as avalanche transceivers, backpacks and merino sportswear for winter and summer.

Outdoor – Maier Sports

Quality, functionality & responsibility: a combination that has worked at Maier Sports for over 75 years. Maier Sports develops high-quality, functional outdoor and ski clothing and is a highly innovative fitting and trouser specialist. Thanks to their in-house sewing workshop and typical Swabian ingenuity, they provide a comprehensive repair service.

Outdoor – GONSO

GONSO provides functional cycling apparel for performance-oriented cyclists, everyday cyclists and trekking-bike enthusiasts. In doing so GONSO relies on decades of experience, innovation, technical advantage, meticulous material selection and uncompromising quality.